Thursday, May 15, 2008

Marketing, Advertising, PR, and Branding

I thought this was pretty amusing (and timely, given our recent branding discussion).

Though it's obviously not meant to be a profound statement on branding, one can certainly make certain observations based on it.

Perhaps advertising is the delivery of a marketing message, whereas branding is customers' perceptions of your product/company? In that model, a strong brand is clearly desirable (people may resist advertising, but branding is internalized). Good advertising/PR is important because it can influence brand quality/image.

Anyhow, I chuckle at the image; figured I'd share it. :)