Wednesday, May 28, 2008

Is Customer Service Part of Marketing

If is not it certainly should be!

These companies I would guess do not have and empowered CMO's. One would also surmise that the CMO is shouldering at least some of the responsibility. As you read the article click on the link for the best 25 companies at customer service. You will notice that good and the bad can come from like industries.

All the revenue comes from our customers and I once read that a bad service experience gets told to 11 people on average while good service get passed on only once.

Should the org-chart have customer service under marketing? I would like to read others thoughts on this subject.