Wednesday, May 28, 2008

Have Film For Free...or Kinda

NPR reported that former Disney main-guy, Michael Eisner, is producing 2 minute videos to download for free. At least the first 50 in the series. If you want the rest of the story there is a price.

Videos for sale is nothing new, but the model he is following is the same one Doug and I got to explore with music downloads: selling direct to the customer via download. Customer gets to try it and see if they like it. If so, order on. If not, no investment from consumer's pocket is lost.

I am left with the impression that there are dollar signs in Eisner's eyes - he sees this as a huge opportunity to get big money, big talent, big distribution - reach and in cost savings, big production cost savings.

Releases soon - interesting to see how it goes.

You can listen to an installment here.