Do you get it? Do you like it?

OK, today, as part of the Mother's Day festivities (a joyful one, unlike the studying for the financial management midterm ;) ), I was clipping pictures from old magazines to make a collage with my kids. I ran into this ad and I really don't like it. Something about food in a place where my sweaty feet would be. It actually took me a second to even get it. Do you get it? Do you like it? You can click on the picture to see a bigger version.