Wednesday, May 21, 2008

Kobe and Aston Martin Ad - Part 2

This is a spoof and parody to the Kobe/Aston Martin ad.

The original ad was a huge hit. Even the Air Jordans don’t come close.

This is one of the finest examples of viral marketing at its best – low cost (this has to be the lowest cost for a Nike ad EVER), buzz worthy, entertaining and SUPER effective. Since the ad went live in late March, it generated more than 20 million views on YouTube alone. Just the sheer number of spoofs and parodies alone have valided the success. Simply WOW....

Using YouTube as the distribution channel, it opens up a world of opportunities for viral marketing.

Here’s another spoof while we are at it.