Tuesday, May 27, 2008

Mobile Marketing

I recently read this article talking about how some companies are targeting iPhone users with 'right-sized' websites and advertisements that better fit its 3.5" screen. Next month, Apple will be releasing a software development kit for the iPhone, enabling external developers to create custom software and potentially shape advertisements through 'geo-targeting,' based on user's GPS coordinates. Should marketer's be required to get user consent before placing geo-targeted ads?