Monday, November 12, 2007

Credit Card "Bills"

I'm sure I'm not the only one who's opened my mailbox to find what looks like a stack of bills, or maybe even an envelope with a credit card I'd forgotten about ordering only to find that a financial institution such as "CitiBank" has cleverly enclosed a "Blank" credit card in the envelope.

I, like many others quickly tore into the letter only to find myself holding onto (yet almost instantly throwing away) another piece of advertising. I guess it's mission accomplished for CitiBank, I opened their advertisement, and their name got stuck in my head long enough for me to write this down.

Its interesting to see new avenues being taken in old mediums, such as postal service mail, as opposed to good old pop-up ads or spam email.