Sunday, November 11, 2007

Dell Now and Then

This past July Dell redesigned its Marketing Campaign with a more "trendier" strategy. Some observers skeptically note that Dell's new marketing, while colorful, has "been there, dont that" feel that merely mimics strategies of competitors, particularly Apple's. And no matter how eye-catching Dell's new marketing is, its products, service, and technical support have to measure up. Ad campaigns and spin are only one side of the business, the other side is, can Dell deliver the promises of quality, ease of use, productivity?"