Friday, November 2, 2007

Future of Online Advertising (WebGuild/Google).

Quotes from the talk:

We must accept the fact that there is no "mass" in mass media.

Consumers are beginning to, in a real sense, own our brands. We need to learn to begin to let go.

Six trends-

1) The emergence of communtainment (think YouTube).

2) The increasing popularity of Usites (or UGC).

3) Internet, as a medium, has become mainstream.

4) Declining usage of traditional media.

5) Fragmentation of content consumption.

6) Evolution of user-generated brands.