Friday, November 2, 2007

Future of Online Advertising (WebGuild/Google).




Quotes from the talk:


We must accept the fact that there is no "mass" in mass media.


Consumers are beginning to, in a real sense, own our brands. We need to learn to begin to let go.


Six trends-


1) The emergence of communtainment (think YouTube).


2) The increasing popularity of Usites (or UGC).


3) Internet, as a medium, has become mainstream.


4) Declining usage of traditional media.


5) Fragmentation of content consumption.


6) Evolution of user-generated brands.