Monday, November 12, 2007

Ad, Marketing Execs: Creative Work More Demanding Now

Achieving a successful career is much more complicated than 10 years ago, a new survey suggests. The reason that marketing and advertising careers are becoming more difficult is due to the many different types of medians that can be utilized. Ten years ago marketers did not have the internet that we have today, cell phones, or the world at our fingertips.
"The media environment has become more fragmented, and advertising and marketing executives must be able to use a more tools from social media to branded entertainment to reach target audiences," said Dave Willmer, executive director of The Creative Group.
"This is an industry with a constant learning curve, and staying relevant means being adaptable." Ten years ago marketers would have been excited to have more tools, but they have come to relize that the more tools equals the more work, and this work never stops because you are always available.

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