Monday, November 12, 2007

Google and's Advertising Partnership

So I was watching tv and saw that annoying yet catchy annimated commercial. So I decided learn about's advertising approach and I stumbled accross this article: and Google have launched an advertising partnership that delivers Google AdWords advertisements to's customers.

As part of the agreement, Google's targeted, text-based ads appear on's website through the Google AdSense program.

"The partnership between Google and furthers both companies' mission statements, which are customer-centric," stated Neel Grover, president of "By adding Google's targeted ads to, we are giving our customers additional, highly-relevant resources with which to make an informed buying decision."

Google's relevant, targeted ads are now incorporated throughout's website, including top-tier technology pages such as the computers and electronics homepages, as well as the popular entertainment and leisure stores including Books, Music, Sports, DVDs, and others. In addition, customers searching on will receive Google advertisements on the search results pages.

"Google's relevant ads are designed to improve the user experience on, while providing the company with an additional revenue opportunity," said Omid Kordestani, senior vice president of World Wide Sales and Field Operations. "This agreement also adds to the Google Network and extends the reach for Google AdWords advertisers to another quality website."

How will this advertising campaign impact both and Google?