Monday, November 12, 2007

Make It Stand Out

As marketers, it’s been pounded into our heads from day one. But how often do we practice what we preach? Think of all the cell phone ads you see that offer the same thing: more minutes, cheaper price, and a better network. And how many banner ads do you see each day that you completely ignore? It’s easy to see from the outside, but the fact remains; someone is running these boring ads. Many people are so close to the problem that they lose sight of the bigger picture. Keeping perspective is key.