Monday, November 12, 2007

Social Media Replacing Microsites in Marketing Mix

Last week companies such as: Blockbuster, Chase, Verizon, Crest Whitestrips, Dove Cream Oils, Herbal Essences, Saturn and Coke signed on with to make advertisement sites within the facebook community. Now you can go to sites such as and do things such as, watch videos, listen to music and start discussions all revolving around the popular Coke product Sprite. The page also links you into your social network, which in turn broadcasts to the people in your friends list and shows them your affinity for the brand. Pages are free to advertisers and development costs are lower than the popular microsites in use today. It is like word of mouth/advertising squared!

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